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| Joolz - Innovative packaging |
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Joolz is based in Amsterdam and was founded by Joolz' creative director Emile Kuenen. The initial idea behind Joolz was born in 2005, while cruising the Amsterdam canals with friends on a boat, enjoying the late afternoon sun. Today, Joolz strollers are available in more than 20 countries worldwide.
Joolz believes the world needs to move towards a healthy, sustainable way of living and that corporations and business have both the ability and responsibility to lead the way.
Joolz products are safely packed in cardboard. Joolz has come up with a second, useful, life for the packaging of Joolz products. Every box - from the pushchair itself, but also from every accessory – can be made into practical and beautiful products.
From a lampshade to a bird house and from a picture frame to a chair. Not only can you make something new from the box of the pushchair itself, you can also use the boxes of the accessories to create a new product. From now on, consumers will find the directions on the boxes for cutting out and building one of the fine products.
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